Category: Electronic

We’ve Got To Try – Chemical Brothers

Sports and music have a long and mixed relationship. For every iconic theme tune (Grandstand, MOTD, Champions League) and huge tournament track (hey there Waka Waka, Three Lions, World in Motion) you get an utter lemon (looking at you Ant & Dec). But with sports properties constantly seeking to attract new and younger audiences, reaching them through music is always going to be an attractive option.

Which brings me to this – F1, meet the Chemical Brothers

Will core F1 fans like it? For the most part, probably no. Will fans of the Chemical Brothers like it? They’ve done a pretty good job of weaving F1 content into an authentically Chemical Brothers feel – so yeah. But these two questions kind of miss the point. Through this collaboration, F1 will get their IP in front of a few million young(ish), potential new fans, and create a positive association. That type of positive brand equity is exactly what they’re trying to build, and where the impact will be most felt. Which is great (as long as you don’t pay too much attention to the ‘World’s Fastest Remix‘…)

Bonus track: so I’m big into the Chemical Brothers and I’m pretty psyched about the new album No Geography which drops April 12th . Until then, here’s a previous post and a tasty remix by Riton.

Open Your Head EP – Jackson Almond

Jackson Almond describes himself as a Northerner. He releases his tracks on WotNot Music. The rest you’ll have to do yourself.

Anyway, Open Your Head is a tasty EP. Smooth house with some obvious afro influences. My two picks are Common (Dauwd-y fare with some crashing piano drops and tasty Romare-y samples) and Ee Ye.

Bonus track: for you, my loyal reader, you get another taste – on this number Frits Wentink meets Laurence Guy. Not a bad matching if you ask me

The Hype – Cookie Jar

*GUEST POST*

There’s nothing like a split-second silence to focus the mind. A crushing, perfectly placed blank is a technique common to classical composers, yet woefully under-used in electronic music. Having recently gone ‘agile’ at work, I’m not disciplined enough to keep my nose out of other people’s business. It’s fun but not productive. At all. This tune has been on repeat as deadlines loom and it’s proving pretty effective.

Amy Richards, EDM expert
#fraud

CCFX EP – CCFX

You know how every once in a while you come across a track that is just so good, so perfect in that moment, that you have it on repeat for as long as it takes for it to feel like you’ve known it all along? I’ve had that here. This EP is CCFX’s only. They are a combo between two Washington based bands: synth pop duo CC Dust and post-punk group Trans FX. Hence CCFX, y’see. Anyway, The One to Wait is dream-pop at its absolute finest. Goosebumps.